Home » Industry News » Shedding Light on What Motivates Your Shoppers
Meet Your DIY Customers

Shedding Light on What Motivates Your Shoppers

In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home improvements themselves. Discover more from HIRI’s 2021 Trends in DIY and Pro Home Improvement report by visiting the organization online.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

Check Also

Sherwin-Williams 2023 Color of the Year

Sherwin-Williams Unveils 2023 Color of the Year

Sherwin-Williams has announced Redend Point (SW 9081) as its 2023 Color of the Year. A …