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Shop Indie Local Campaign Promotes Community Culture

The American Independent Business Alliance (AMIBA) has launched its Shop Indie Local holiday campaign, which highlights the importance of choosing locally owned and independent businesses.

local shoppingAs part of the campaign, 60 business alliances and networks across North America will use shop local-themed signage throughout the holiday shopping season and take part in a number of community events, all promoting the numerous economic benefits that happen when shoppers choose locally owned and independent businesses over national chains.

Shop Indie Local invites all independent business alliances, neighborhood associations and local economy-minded business networks to grow this campaign by using holiday-themed signage around their stores and taking part in upcoming events, including Plaid Friday and Cider Monday.

The Shop Indie Local campaign also encourages local and independent businesses to take part in Small Business Saturday and Giving Tuesday as part of a season-long outreach.

Shop Indie Local says that for every dollar spent at a local, independent business, 2-3 times more is reinvested in the community compared to a dollar spent at a nonlocal business.

Derek Peebles, executive director of AMIBA, notes that by choosing to shop local, every shopper can invest in their community.

“Regardless of the size of your holiday budget, each dollar matters when we Shop Indie Local. Your gift today to a family member or friend can build a legacy in your community tomorrow.”

The Importance of Local Shopping

Samantha Post, marketing and human resources manager of T & M Hardware & Rental in Bellevue, Pennsylvania, knows firsthand how shopping locally can empower communities. Learn her 10 tips to become a shop local superhero.

About Todd Taber

Todd Taber
Todd is an assistant editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017 and now serves on the news and marketing teams. In his free time, he likes to run, spend time with family and travel the country.

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