Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry and show the benefit independent retailers provide their communities. To leverage these findings, Independent We Stand and NHPA created marketing materials, or a toolkit, that you can use to promote the data in your communities. To read the complete article, click here.

Marketing Materials
1. Press Releases
2. Radio Script
3. Online Calculator Code
4. Posters
5. Infographic
6. Shelf Talkers
7. Bag Stuffers
8. Cash Register Decal
9. Window Decal
10. Social Media
11. Newspaper Ads
12. Circular Ads

In addition, NHPA and Independent We Stand will continuously develop new marketing materials around this influential data. The seasonal signage includes:

• Holiday Signage Package (also includes Black Friday signage)
• Mother’s and Father’s Day signage
• Halloween Signage Package

The marketing materials’ zip file can be downloaded by clicking here. The previous materials along with instructions on how to use each element to your benefit will come in a zip file. The zip file is categorized by marketing element.  If you have any questions, please contact Kate Klein at kklein@nrha.org.