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Signage Leads Customers to Buy

signageClear signage can be the difference between a lost, frustrated customer and a sale. So what better way to suggest a pest control product than to put a lifelike pest right under foot?

Customers in the pest control aisle at Elliott’s Hardware in Dallas may look twice. The floor mat shows them they’re in the right place, and the shelf signage further directs them to the information they need to tackle any home invaders.

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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