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Signage That Works Around the Clock

While it’s important to provide good customer service, starting with greeting each customer personally when they first enter your store, some customers don’t need ongoing help throughout their visit. However, you can still reach out to them as they shop without being by their side—all you need is clear signage.

The staff at BES Supply Store in Carlsbad, New Mexico, has mastered this technique. Clearly printed and laminated signs posted throughout their store remind customers about seasonal selections, various promotions and more.

Try something similar in your store. Use signage to highlight a product and remind customers that it would be perfect for summer, or would make a great birthday gift. Call out a few of the top features of the product, or remind them of a way that product is unique. A little creative signage can go a long way toward increasing your bottom line.

About Lynnea Chom

Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.

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