Over the years, Black Friday and Cyber Monday have become synonymous with holiday shopping and great deals. A retail holiday on the rise that has emerged between these two days is Small Business Saturday.
According to an article by Forbes, Small Business Saturday was conceived and promoted by American Express, a founding partner, in 2010. The holiday is observed on the Saturday following Thanksgiving each year. Small Business Saturday encourages holiday shoppers to visit brick and mortar businesses with independent and local roots.
Small Business Saturday is now approaching its fifth year and has become a great way for retailers to connect to their communities and other local businesses. The article explained that in a survey “conducted on behalf of the National Federation of Independent Businesses… $5.7 billion was spent by consumers aware of the initiative on Small Business Saturday in 2013 alone.”
A few ways your business can take advantage of this day is to announce to your customers and the community your support and participation in Small Business Saturday this year. Use social media in advance to alert customers of the day and any special deals you may offer. Put signs in your store and remind your sales associates to tell customers about Small Business Saturday leading up to Nov. 29. By engaging with as many people in the community as possible, you will not only see an increase in foot-traffic and sales on Small Business Saturday, but you will also drive new customers to your store who will become repeat customers in the future.
To read the Forbes article, click here.