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Small Business Saturday Encourages Consumers to Shop Local

As Small Business Saturday has its fifth anniversary this weekend, retailers who join the movement can help make this retail holiday a success.

According to a Forbes article, Small Business Saturday and “the associated ‘Shop Small’ initiative has helped generate billions of dollars of revenue for tens of thousands of small retailers.”

American Express launched Small Business Saturday in 2010, and the primary focus of the retail holiday is to allow all independent retailers a chance to welcome new customers to their stores.

Although the holiday began with American Express, many retailers “don’t make an explicit connection between American Express and their neighborhood’s shop small initiatives,” according to the Forbes article.

Independent home improvement retailers can take advantage of this day, while also fostering new relationships with community members who shop at their stores.

Retailers looking to get involved in the day should make a point to welcome all customers who walk through their doors. The goals should go beyond the day.

As retailers build relationships with Small Business Saturday shoppers, loyal customers are sure to emerge.

To read the full article from Forbes, click here.

About Renee Changnon

Renee Changnon
Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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