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Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas and finding product referrals from friends or sites. Liking and sharing products, brands and retailers is also an important social action to respondents.

How can you use this data in your store? Create a Pinterest board specifically for holiday gift ideas. Post pictures of items in your store that would be great gifts and then share them on all social platforms. Instagram is a great social media platform to display graphics and it is extremely popular within the younger generations.

To read more, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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