Most home improvement stores have social media accounts, however, according to research conducted by the North American Retail Hardware Association (NRHA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue of Hardware Retailing. In the story, we analyzed the different aspects that make social media a successful tool for businesses. To do so, we narrowed in on examples and advice from retailers who have high-performing social media accounts.
In additional to the article, we created a social media toolkit that includes best practices, a content calendar, an analytical tracking template and more. All of these elements are included in one zip file available for download here.