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Spruce Up Your Summer Merchandising - Feature

Spruce Up Your Summer Merchandising

Let your employees take ownership in merchandising by putting them in charge of certain displays. Here are a few ideas to get your team thinking when they’re planning summer displays:

  • Outdoor power equipment doesn’t sell in a box. Trimmers and lawn mowers should be set up to their working condition so shoppers can actually try them out if they want to before they purchase them.
  • If you’re selling plants, sell mature plants in full bloom. Customers like to see color, and that’s what sells plants. If you have a wide variety of plants, group them by type and where they grow. For example, group shady growing plants with other shady growing plants.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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