People who aren’t homebodies have become homebound in recent months, and data shows that an increase in house projects is one of the results of social isolation during the pandemic. Retailers in the home improvement industry have met the varying needs of customers by supplying products to clean, repair, beautify and make their homes more entertaining. While paint is one of the top projects, nearly every home improvement category has sold well for retailers.
According to a survey commissioned by Ace Hardware Corp., home improvements are on consumers’ radars more than usual because they have had extra time at home or are noticing unusual wear on their houses.
Survey conducted by Savanta on behalf of Ace Hardware