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How Stay-at-Home Orders Influence Home Projects

People who aren’t homebodies have become homebound in recent months, and data shows that an increase in house projects is one of the results of social isolation during the pandemic. Retailers in the home improvement industry have met the varying needs of customers by supplying products to clean, repair, beautify and make their homes more entertaining. While paint is one of the top projects, nearly every home improvement category has sold well for retailers.

According to a survey commissioned by Ace Hardware Corp., home improvements are on consumers’ radars more than usual because they have had extra time at home or are noticing unusual wear on their houses.

Survey conducted by Savanta on behalf of Ace Hardware

About Kate Klein

Kate Klein
Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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