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Survey: Millennials Likely to Impulse Shop

The millennial generation is quick to make impulse buys.

Nearly 83 percent of millennials admit to having made an impulse purchase in the past, according to a Chase survey cited in an article by Retailing Today.

The survey also found that 46 percent of millennials made these impulse purchases because they had just gotten a paycheck. Older shoppers are less likely to impulse shop just because of payday.

Independent home improvement retailers will want to continue to stock products that meet millennials’ urge to impulse shop. Include a wide variety of products near the register.

To read the Retailing Today article, click here.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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