Hardware Retailing The Industry's Source for Insights and Information
The millennial generation is quick to make impulse buys.
Nearly 83 percent of millennials admit to having made an impulse purchase in the past, according to a Chase survey cited in an article by Retailing Today.
The survey also found that 46 percent of millennials made these impulse purchases because they had just gotten a paycheck. Older shoppers are less likely to impulse shop just because of payday.
Independent home improvement retailers will want to continue to stock products that meet millennials’ urge to impulse shop. Include a wide variety of products near the register.
To read the Retailing Today article, click here.
