Preparations for one of the industry’s largest international lawn and garden fairs—spoga+gafa—are underway for the 2022 event. A little less than ten months before the start of next year’s event, it is already becoming apparent how significant the largest garden lifestyle trade fair is for the gardening industry.
Looking ahead to the coming year, there will be plenty that is new at spofa+gafa. In order to meet requests from the industries involved to adapt the trade fair cycle to new ordering patterns in the retail sector, this year the trade fair will take place in June 19-21 for the first time, having for decades been held in September.
“The requests from customers across all trade fair segments, but particularly furniture, barbecue and decor, to extend their exhibition spaces—in some cases considerably—show that the new event date has gone down very well,” says Stefan Lohrberg, director of spoga+gafa.
After the cancellation of the 2020 and 2021 events, spoga+gafa has retained its original theme, “Sustainable Gardens,” which is proving to continually be relevant to attendees and the lawn and garden industry at large.
“The pandemic in particular is proving that the needs and demands of global end customers are changing more rapidly than expected. spoga+gafa is addressing these challenges and, together with its exhibitors and visitors, is developing responses and solutions to the major issues facing the gardening industry in future,” says Lohrberg.
In 2022, the physical trade fair in the Cologne exhibition halls will for the first time be complemented by a digital event, spofa+gafa @home, which will run in parallel. The new digital event platform will provide exhibitors and visitors with additional benefits: online and offline trade fair days that are targeted and perfectly planned in advance, additional business worldwide, and targeted networking—both during spoga+gafa and in the digital follow-up to the trade fair.