Tag Archives: advertising

Informal pet holidays are an easy way to market your store’s pet products and connect with customers on social media and online. Hardware Retailing has compiled a list of pet holidays happening each month to get you started.  January Jan. …

In today’s digital world, it takes more than just an address on the internet to capture the attention of existing and potential customers. A company’s website not only needs to make a good first impression visually, it needs to have …

It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

In a retail world dominated by big boxes and online shopping, it’s important to remind customers that local shops still exist and brick-and-mortar stores have a vital place in this world. The shop-local movement shows the positive impact that buying …

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …

Stanley Black & Decker has filed a lawsuit to prevent Sears from calling itself the “real home” of the Craftsman brand, according to the Chicago Tribune. Stanley Black & Decker purchased the brand from Sears in 2017 in a deal …