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Tag Archives: advertising

Give Your E-blasts Purpose and Precision

e-blasts

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

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10 Ways to Be a Shop-Local Superhero

shop local

In a retail world dominated by big boxes and online shopping, it’s important to remind customers that local shops still exist and brick-and-mortar stores have a vital place in this world. The shop-local movement shows the positive impact that buying …

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3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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Debunking SEO Myths

seo myths

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …

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Stanley Black & Decker Questions ‘Real Home’ of Craftsman

Stanley Black & Decker

Stanley Black & Decker has filed a lawsuit to prevent Sears from calling itself the “real home” of the Craftsman brand, according to the Chicago Tribune. Stanley Black & Decker purchased the brand from Sears in 2017 in a deal …

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5 Questions to Ask About Your Online Marketing

With the end of the year approaching, it’s a good time to look back over 2018 and think about what worked and what didn’t in your marketing strategy. An online presence has become increasingly important for businesses. If you have …

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House-Hasson Launches New Advertising Program

house-hasson

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in …

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Facebook Community Boost Aims to Help Small Businesses Profit

facebook community boost

Facebook Community Boost, a new program that aims to help small business employees learn how to use Facebook to connect with customers and increase business, will sweep through 30 U.S. cities in the next year, USA Today reports. Facebook plans to …

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