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Tag Archives: Baby Boomers

3 Outdoor Power Equipment Trends to Follow

outdoor power equipment

Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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market

2020 Market Measure

Wednesday, Dec. 16 at 2 P.M. ET