Tag Archives: brand

Your company’s brand is more than your logo, website and mission statement; your brand also includes the appearance of your store inside and out. Undertaking an exterior renovation, or even just making a few small changes, can go a long …

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

Lowe’s has announced the appointment of Marisa F. Thalberg as executive vice president, chief brand and marketing officer, effective February 10. She most recently served as the global chief brand officer for fast-food chain Taco Bell. Thalberg has been named …

Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no …