Tag Archives: branding

Earlier this month as True Value celebrated its 75th anniversary, the company’s executive team announced plans to invigorate the venerable brand and update its value proposition for the retailers it champions and the consumers those retailers serve. Hardware Retailing had …

Mike MacKay, president of Vassar Building Center in Michigan, is a planner. He scoured his community for new locations to expand his business for many years, but never quite landed on the perfect space at the perfect moment. The company …

Your company’s brand is more than your logo, website and mission statement; your brand also includes the appearance of your store inside and out. Undertaking an exterior renovation, or even just making a few small changes, can go a long …

Glenn Ubertino owns Zoller Hardware in North Carolina and has seen both sides of the retail coin. As a child, he grew up in the independent hardware store his parents owned, and as he began his own professional career, he …

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

Old Masters, a division of Diamond Vogel, has updated the label design for its wiping stain and gel stain lines. The new design features a color swatch for quick color recognition and updated product messaging. Combined with the launch of …

Home improvement product brands Shur-Line, Bulldog and World and Main have announced they will now be known under a singular identity: H2 Brands Group. The company says H2 Brands Group will provide customers with a global network of resources and …

Midwest Wholesale Hardware Holdings has unveiled a new brand identity to reflect a renewed focus on providing total product solutions and technical support to retailers. Midwest Wholesale Hardware Holdings owns national door hardware wholesalers Midwest Wholesale Hardware, Akron Hardware, Strauss …