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Tag Archives: Central Valley

What Your Merchandising Tells Your Customers

Merchandising

Merchandising has a lot to say to shoppers. It shapes their perception of your pricing, inventory position and expected level of customer service, and it can influence how much they buy. Powerful merchandising can build your average transaction size and …

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Inside the Growing Season of Northern California’s Central Valley

steve patterson

At the helm of a business spanning three Northern California counties and three generations, Steve Patterson is searching for the perfect balance. As his company honors 65 hard-won years, he shares what it takes to stay at the forefront of …

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