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Tag Archives: consumers

Lowe’s Partnership Provides More Smart-Home Options

The smart-home phenomenon is turning from fiction to reality. Lowe’s and Icontrol Networks have partnered to offer more options for customers who want to make their homes smarter, according to Market Watch. Starting in early 2015, many of Lowe’s Iris smart …

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Brick-and-Mortar Regains Some Appeal

While consumers are more connected than ever through the Web, brick-and-mortar retailers are attracting more customers seeking in-person experiences for shopping. Growth in Internet retailing has outpaced store-based sales gains in recent years, yet consumers are moving from the Web to in-store promotions …

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Use Snapchat to Compete With Web Retailers

Here’s a suggestion for getting shoppers who check out products in your store to buy from you instead of online: use Snapchat. “A consumer walks into a store, falls in love with a product, whips out her phone, finds a lower price online, and …

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Holiday Sales Totals Highest Since 2011

The National Retail Federation’s look back on the 2014 holidays shows that combined sales from November and December beat 2013’s total by 4 percent. Holiday retail sales were $616.1 billion during the 2014 holiday season, nearly reaching predicted growth of 4.1 …

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Shopping Behaviors of Men and Women

In the past, men and women had extremely different shopping patterns and behaviors, leading to the coining of the term “mansumer” in 2012. However, as the omnichannel shopping experience has become easier, the shopping behaviors of men and women are …

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Consumer Confidence to Lead to New Homebuyers

As the economy continues to strengthen, a growing group of young professionals is expected to buy real estate. The number of first-time homebuyers was at a 30-year low in 2014, but Douglas Duncan, chief economist at Fannie Mae, predicts the improving economy …

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Consumer Confidence Up in December

Consumer confidence increased in December, rising nearly 14 percent from December 2013, according to recent research. The Surveys of Consumers from data providers Thomson Reuters and the Institute for Social Research shows that consumer confidence in the national economy was higher in December …

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The Move From Promotion to Personalization

After a successful holiday season, retailers are re-evaluating their strategic plans and determining how to keep consumers engaged in the coming months. Many retailers have used and are continuing to use deep discounts as promotions that they hope will keep customers engaged …

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