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Tag Archives: consumers

Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

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More Americans Opting Out of Paid Vacation

Paid time off is a benefit that a majority of companies offer; yet a new study by Oxford Economics found that employees are not taking advantage of these vacation days. In 2013, Americans let 169 million days of paid time …

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American Consumers Still Have Wallets on Lockdown

As the economy takes small steps towards recovery, many Americans are still monitoring their spending. According to a national poll for Bankrate’s monthly Financial Index, two-thirds of Americans “say they have a reason to limit how much they spend each …

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Millennials Crave Learning Experiences

Opportunities for learning are highly valued by the millennial population. A survey conducted by LoyaltyOne found that millennials value one-on-one consultation. In fact, 84 percent of millennials say that “being able to redeem rewards/loyalty program points for a session or …

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Online Research Leads to In-Store Purchases

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

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Study Identifies Important Brand Characteristics for Millennials

According to an article by The Shelby Report, a recent study of millennials may be able to help discover how and why brand loyalty is formed. The 2015 Top 50 Millennial Brand Ranking Report by Mossylvania, an independent digital advertising …

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Where Millennials are Settling

NewGeography, a site that focuses on where people live and work, recently analyzed the relationship between urban cores and millennials. It is true that there is an upsurge in urban core living that reflects the living preferences of millennials. However, …

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Student Loan Debt Delays Millennial Homeownership

The American Dream has included homeownership for many years. Today, however, that dream is at a standstill for young adults already burdened with large amounts of student loan debt. According to an article by the Detroit News, 414,000 homes sales …

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