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Tag Archives: consumers

Customers: Love ‘Em or You’ll Lose ‘Em

By Michael Bergdahl, author and business consultant Isn’t it ironic that it takes years to build a great customer relationship, but only moments to tear one apart? Below are several of the most common customer service mistakes companies make. The …

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Do Brands Matter?

Anecdotal evidence might suggest that the emotional connection between consumers and product brands just isn’t as strong today as it once was. But without any cold, hard, empirical evidence to support this theory, the editors of Hardware Retailing decided to …

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The Rebirth of DIY

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

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What Matters to Customers

What Matters to Customers is a market study that measures the success of family-owned retail hardware stores in meeting customer expectations. It defines those expectations and pinpoints the reasons customers choose hardware stores in preference to big-box home improvement centers. To read the …

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