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Tag Archives: consumers

NRF: 2017 Holiday Sales Exceed Expectations

2017 holiday sales

The National Retail Federation (NRF) says increased wages, consumer confidence and strong employment contributed to holiday sales that exceeded expectations in the final two months of 2017, the organization reports. According to NRF data, sales in November and December were …

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Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial …

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Affluent Consumers Opt to Shop Small, Avoid Malls

affluent consumers

Spending growth at small businesses has outpaced big-box chains in the past two years and affluent consumers are contributing to the growth, according to Bloomberg. When consumers aren’t shopping online, they are seeking out businesses that provide personal connections and …

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2017 Holiday Sales Forecast: Online Shopping Up, Overall Sales to Climb

holiday sales

Retailers across the country are gearing up for a busy holiday sales season, with sales projected to be 3.6 to 4 percent higher than last year, the National Retail Federation (NRF) reports. That increased spending can add up for independent …

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Wrap-Up: Dustin Kaehr’s Retail Is… Series

kaehr

Throughout 2017, retail consultant Dustin Kaehr has shared his insights into the cornerstones of running a successful retail operation. He’s drawn from his 17 years of experience working with all types of retailers, including small independent businesses as well as …

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Expert Perspective: Retail Is…Store Design

store design

Click the picture to download a PDF of this story. By Dustin Kaehr, dk@dustinkaehr.com My grandpa used to love eating at little hole-in-the-wall restaurants. “It may look like a dump, but those places usually serve the best food.” My dad, who …

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Home Depot’s Strategy for Reaching America’s Largest Age Group

age group

Home Depot and other retailers are altering their marketing campaigns, product design and consumer outreach programs to better target 26-year-olds, currently the largest age group in the U.S., reports The Washington Post. The cohort numbers around 4.8 million people and …

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Generation Z: Reaching the Next-Gen Consumer

Generation Z

Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers …

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