What started as a random request from a customer has turned into a customer engagement opportunity for Harry J. Epstein Co. in Kansas City, Missouri. When a customer places an online order for home delivery, they can request a drawing …
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Paint Expert Shares Knowledge on Social Media
As it engages with customers in different ways, Country Paint and Hardware in North Branford, Connecticut, stays active on social media, posting about new products, deals and discounts, company news, fun ways the store supports customers and the community and …
Read More »Home Harvesting: How to Cater to DIY Gardeners
Like many trends that emerged during the COVID-19 pandemic, gardening is more popular than ever. According to a recent survey from gardenpals.com, 55% of American households engage in gardening activities, with 35% growing their vegetables, fruits and other foods. With …
Read More »Home Hardware Goes Big With Holiday Contest
During the 2023 holiday season, Home Hardware hosted a fun holiday contest—the Santa Street Challenge. During the contest, customers were encouraged to decorate their yards with oversized Christmas figures and bring their neighbors in on the fun. On the contest …
Read More »3 Ways to Make Your Loyalty Program More Rewarding
From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …
Read More »Asking for a Favor Leads to Loyal Following
When Mike Frattallone wanted to introduce a new type of popcorn to his stores, he turned to the very people who would be purchasing the popcorn to help him decide. Frattallone, former owner of Frattallone’s Hardware & Garden and now …
Read More »4 Best Practices for Writing Customer Surveys
One of the best ways to engage with your customers is through surveys. Surveys allow you to know what your customers want and need in products and services so you can better cater your offerings, and they also provide insights …
Read More »9 Smart Display Trends for 2022
Swift advances in technology combined with the pandemic have permanently changed how consumers shop. During the pandemic, the instances of customers using amenities like buy online, pick-up in store (BIPOS) and curbside pickup boomed and in-store features like smart displays …
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