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Tag Archives: customer experience

Animal Lovers Make Good Customers

animal

Lochard Do it Center is for the dogs—and cats. The business, based in Sidney, Ohio, holds several events to benefit the Shelby County Animal Rescue Foundation (SCARF) throughout the year. “We invited SCARF to host adoption events at our store,” …

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3 Paint Applicator Trends to Follow

paint applicators

Whether a pro painter is selecting a brush for general use or a DIYer reaches for a specially tipped detail brush for a fine edge, paint customers are searching for upgraded selections across a variety of paint applicators. Independent retailers …

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Test Your Team on Loss Prevention

stern hardware owner

Can your cashiers identify behaviors that are associated with shoplifters? Are your sales associates set up for loss prevention awareness? Use the following scenario to test your team’s skills when it comes to keeping the store, their co-workers and customers …

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Making the Most of Anchor Brands

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …

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3 Steps to Greater Lumberyard Efficiency

A lumberyard can be a loud, chaotic place. Whether it’s builders making an emergency run for supplies or a dozen DIYers reviewing options for their latest backyard project, the space can quickly become frenetic. Lumberyard efficiency becomes even more important …

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3 Reasons to Develop a Digital Marketing Strategy

digital

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

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Approaching Electrical Projects With Customers

electrical outlet

Discussing home projects dealing with electricity likely puts a charge through any retailer. When helping customers tackle electrical projects, retailers should consider how difficult the project is and how a customer is planning to take it on. Some, like installing …

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Help Customers With These Memorial Day Projects

Memorial Day isn’t just a day of remembrance and the unofficial start of the summer. It’s a well-known weekend for outdoor events, IndyCar’s Indianapolis 500 and, most importantly to independent retailers, home projects. Whether it’s sprucing up an entertainment space …

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