Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …
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Switch Bargain Hunters to Loyal Customers
Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc. While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in …
Read More »Tips to Improve Your Online Customer Service
Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …
Read More »Online Shopping Behavior by Age
Fact: Age groups shop differently. While the older generation tends to frequent brick-and-mortar stores, the younger generation is more likely to embrace mobile shopping. To what extent does age play a role in online shopping behavior and preferences? Bronto, a cloud-based …
Read More »More Gifts to Give, More Money to Spend
Consumers are increasing their gift-gifting this year, according to Deloitte’s 29th annual holiday shopping survey. This optimistic outlook has been shared with other analysts, but Deloitte details all aspects in its 32-page report. Below is a brief overview of the findings …
Read More »Ace Hardware Recognized for Customer Experience
Ace Hardware has been honored with an award from the Professional Association for Customer Experience (PACE). Ace has earned the Customer Experience Award for Corporate Customer Commitment. According to a press release by Ace Hardware, this is the first-ever award …
Read More »Customer Experience Key to Brick-and-Mortar Businesses
Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …
Read More »Lowe’s Uses Robots to Assist Customers
The future has arrived. Robots are helping customers shop, and we’re not talking about smartphones. In late November, Lowe’s will introduce its robotic shopping assistant to a California Orchard Supply Hardware store. The 5-foot tall OSHbot is bilingual, can display …
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