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Tag Archives: digital marketing

5 Marketing Tasks to Do Every Week

marketing tasks

It goes without saying that marketing and advertising are immensely important for your business to bring in new customers and engage with current ones. But, if you’re an independent home improvement retailer, most likely marketing is not your only or …

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5 Reasons Why Your Business Should Be Blogging

blogging

The numbers speak for themselves: We’re online and we’re online a lot. According to the Digital 2021 Report from We Are Social and Hootsuite, over 4.6 billion people use the internet and we spend an average of almost seven hours …

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5 Social Media Trends to Follow in 2021

social media trends

Like hair scrunchies and pegged jeans, social media trends tend to come and go. It can be hard to stay on top of the current best strategies for success because social media is dynamic, constantly changing and evolving based on …

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5 Mistakes to Avoid on Your Facebook Business Page

It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …

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Marketing in a Post-Pandemic World

marketing post-pandemic

Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …

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5 Social Media Marketing Myths to Bust in 2021

social media marketing myths

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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