Tag Archives: digital marketing

spoga+gafa, which runs June 16-18 in Cologne, Germany, is launching a new online magazine that will examine the current developments, innovations and trends in the industry and grant exciting insights into the market and its players through diverse formats such …

In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign.  The …

Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …

In the summer of 2023, Mead Lumber launched a rebranding initiative aimed at updating the company’s look and creating consistency across its business units, both with employees and customers. The rebranding initiative features a new, modern logo and a refreshed …

As social media continues to evolve, your own social media strategy needs to keep up to meet the needs of your customers in the digital realm. Nearly 75% of customers expect companies to understand their unique needs and expectations, leading …

When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your …

As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page …

While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two …