Tag Archives: digital marketing

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

Welcome to the first issue of High Performance Retailing, a collaboration between the North American Retail Hardware Association and market research firm The Farnsworth Group. Each quarterly installment aims to deliver actionable, relevant data to independent home improvement retailers to …