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Tag Archives: digital strategy

Social Media Counters Encourage Followers

social media calendar

While fellow independent home improvement retailers offer some great insights on operations and running a successful business, sometimes other retailers and outside businesses can offer helpful best practices. Lindsey Thompson, senior content manager for the North American Hardware and Paint …

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Stay Organized With a Social Media Calendar

social media calendar

When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your …

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Best Practices to Define Your Online Strategy

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

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Home Hardware Expands E-Commerce Capabilities 

Home Hardware Reputation

As the company sought to transform the online shopping experience for customers, Home Hardware faced the challenge of providing customer-centric fulfillment without creating direct competition among its nearly 1,100 stores across Canada. The company wanted to scale its e-commerce shopping …

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Plug Into the Benefits of Strong Omnichannel Strategies

omnichannel strategies

As retailers work to navigate the ever-changing technology landscape, a few trends are emerging that retailers should be aware of as they plan their own technology strategies. Steven Hummel, manager of market research for the Consumer Technology Association (CTA), the …

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5 Tips for Using Memes in Your Marketing

meme marketing

Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We …

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