Paint is one of the quickest and easiest ways for customers to reinvent their space. Investing in your paint and sundries category not only boosts your overall sales but situates your operation as the store customers visit to start their …
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Sponges are often overlooked by retailers and customers, yet these products are crucial to the success of projects both DIYers and contractors are tackling. Discover sponge products and best practices to add to your operation to capitalize on this revenue …
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Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
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According to V12’s 2021 New Mover Trends Report, 83% of new movers take on home improvement projects and 64% purchase home improvement items before their move. As consumers relocate, retailers have the opportunity to gain new customers and cash in …
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It’s no secret that humans love their furry companions. According to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 70 percent of U.S. households, or about 90.5 million families, own a pet. And for …
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Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …
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In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home …
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A new article from The Wall Street Journal explores the heights home improvement has reached since the start of the COVID-19 pandemic. Both Home Depot and Lowe’s posted their second-highest sales figures since the start of 2020, demonstrating ongoing home …
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