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Tag Archives: DIY

Why New Movers Make Good Customers

Illustration of sold sign on a house

According to V12’s 2021 New Mover Trends Report, 83% of new movers take on home improvement projects and 64% purchase home improvement items before their move. As consumers relocate, retailers have the opportunity to gain new customers and cash in …

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DIY Pet Projects to Share With Your Pet-Loving Customers

DIY pet projects

It’s no secret that humans love their furry companions. According to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 70 percent of U.S. households, or about 90.5 million families, own a pet. And for …

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Discover the Most Popular DIY Projects This Quarter

trends

Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …

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Shedding Light on What Motivates Your Shoppers

Meet Your DIY Customers

In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home …

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Home Depot, Lowe’s Announce Q1 2021 Sales Results

q1 2021 big-box

A new article from The Wall Street Journal explores the heights home improvement has reached since the start of the COVID-19 pandemic. Both Home Depot and Lowe’s posted their second-highest sales figures since the start of 2020, demonstrating ongoing home …

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Understanding New DIY Shopping Preferences

DIY smiling man grinding handrail

Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping preferences …

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3 DIY Trends Shaping the Market

DIY Trends

More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically which …

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Products for Major Projects

Woman Remodeling

Building material spending is expected to boom in 2021 with single-family housing starts and home renovations catching up after delays caused by the pandemic in 2020. There is nothing like extra time at home to make homeowners rethink how their …

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