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Tag Archives: DIYers

Soak it Up: Selling Sponges

Hot Products

Sponges are often overlooked by retailers and customers, yet these products are crucial to the success of projects both DIYers and contractors are tackling. Discover sponge products and best practices to add to your operation to capitalize on this revenue …

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Promote These Projects to Capture Gen Z DIYers

Gen Z DIYers

Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …

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How DIYers Are Handling Product Shortages

product shortages

The Home Improvement Research Institute (HIRI) recently partnered with The Farnsworth Group to track sentiments among homeowners in the midst of continuing supply chain issues, increasing prices and product shortages.  The survey included homeowners who choose to complete projects themselves …

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4 Home Improvement Trends from HIRI

HIRI trends

The Home Improvement Research Institute (HIRI) surveyed homeowners in the fourth quarter of 2021, asking what home improvement projects they were planning that quarter. The survey strives to better understand consumer project sentiment and the latest trends so home improvement …

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5 Must-Have Electrical Tools for DIYers

electrical tools

For your DIY customers who are brave enough to tackle electrical projects, provide them with the basics they’ll need to get the job done with these must-have tools necessary for any DIY electrical project. Access NHPA’s Academy for Retail Development …

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How DIYers Are Tackling Home Improvement

home improvement

New data from the Home Improvement Research Institute (HIRI) is revealing what projects DIYers across the U.S. are focusing on near the midpoint of the year. For nearly a decade, HIRI has polled roughly 3,000 homeowner each quarter to understand …

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How COVID-19 Affected June Home Improvement

june home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute have released their final COVID-19 tracker report, highlighting the many ways in which the pandemic has affected home improvement DIYers and pros. Take a look at the latest …

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Home Improvement Momentum Continues in May

diy momentum

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …

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