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Tag Archives: Generation Z

Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Younger Generations Influencing Holiday Retail

holiday retail

As retailers turn their sights to the 2018 holiday shopping season, attracting the economy’s youngest customers is playing a bigger part in many retailers’ plans for marketing and in-store experiences, retail analyst Steven Barr writes in Forbes. Data from PwC show …

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From A to Generation Z

Click the picture to download a PDF of this story. Generation Z is becoming an increasingly potent market segment. Born after 1995, the cohort’s oldest members are graduating college and entering adulthood. For independent retailers, it’s important to know how …

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Promoting the Value of a First Job to Potential Employees

Finding quality employees who stay long term and have the potential to become a next-generation store leader is a concern independent home improvement retailers express to the North American Retail Hardware Association (NRHA). Recruiting members of Generation Z—who are the …

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