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Tag Archives: generations

Targeting Multiple Generations of Shoppers With Events

Retail events are attracting shoppers from across generations, but younger shoppers are the biggest fans. Nearly 50 percent of all U.S. consumers attended an in-store event in 2018, according to research from the National Retail Federation (NRF). More shoppers from …

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4 Marketing Tips to Bring In Millennials

millennials

There are many different theories about millennials, the age group that the Pew Research Center says was born between 1981 and 1996. One undeniable fact, however, is that they are a large consumer base and are on track to outnumber …

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How to Lead Multiple Generations in the Workforce

There are five generations currently in the workforce. The oldest workers represent the silent generation, who were born between 1928 and 1945, and the youngest workers are Generation Z, who were born after the year 2000. With more than 150 …

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