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Tag Archives: generations

Tracking the Characteristics of Generations

generations

Mark Harris is the founder of The Harris Development Group, an organization that works with businesses from an array of industries to help teams strengthen communication, augment diversity and collaborate more effectively. As part of this quarter’s High Performance Retailing …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Who Is Buying Homes for Multiple Generations?

multiple generations

Members of generation X are now the most likely group to buy a home to house multiple generations of their families. According to recent research from the National Association of Realtors, about 17 percent of gen Xers (born between 1965 …

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Targeting Multiple Generations of Shoppers With Events

Retail events are attracting shoppers from across generations, but younger shoppers are the biggest fans. Nearly 50 percent of all U.S. consumers attended an in-store event in 2018, according to research from the National Retail Federation (NRF). More shoppers from …

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4 Marketing Tips to Bring In Millennials

millennials

There are many different theories about millennials, the age group that the Pew Research Center says was born between 1981 and 1996. One undeniable fact, however, is that they are a large consumer base and are on track to outnumber …

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How to Lead Multiple Generations in the Workforce

There are five generations currently in the workforce. The oldest workers represent the silent generation, who were born between 1928 and 1945, and the youngest workers are Generation Z, who were born after the year 2000. With more than 150 …

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