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Tag Archives: HIRI

Popular Projects for Recent Homebuyers

Popular DIY Projects

A recent study reveals what projects new homeowners are undertaking. The Home Improvement Research Institute (HIRI) partnered with market research firm Decision Analyst for the 2020 Recent Home Buyer tracking report. Their goal was to learn more about new homeowners’ …

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Market Measure 2020: The Industry’s Annual Report

Market Measure

Years from now, when our children and grandchildren are studying history, there will almost certainly be a chapter in their virtual textbooks that focuses on 2020. One might easily argue that 2020 will be remembered among the most influential years …

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Analyzing the DIY Home Improvement Marketplace

home improvement marketplace

The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …

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Home Gardens Are Sprouting New Sales Opportunities

Home Garden

For many home improvement shoppers, stay-at-home orders amid the pandemic have offered the perfect opportunity to start or revive a home garden. With more people spending time outdoors and seeking to limit their trips to the grocery store, home gardening …

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What Makes an Appliance Buyer?

appliance buyers

According to a recent survey from the Home Improvement Research Institute (HIRI), appliance buyers have certain characteristics and preferences. Appliances can be a competitive category, but there may be an opportunity in your community as department stores close or people …

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New Data Charts DIYers’ Home Improvement Projects

home improvement projects

Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals home improvement is on the minds …

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Breathe New Life Into Your Hand Tools Category

Hand Tools

Hand tools often represent one of the most reliable categories in a home improvement store. Whether a young couple is moving into a new home and building up their supply of DIY tools or a pro needs a replacement for …

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Making A Grander Home Entrance

Front Entrances Improvement

Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …

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