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Tag Archives: HIRI

Discover the Most Popular DIY Projects This Quarter

trends

Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …

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4 Smart Home Trends to Watch

home automation controls

Smart home technology is becoming more affordable and more popular among homeowners. From Wi-Fi enabled speakers to video doorbells and lightbulbs controlled by smartphones, smart technology brings new levels of safety and customization to DIYers. New data from the Home …

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How DIYers Are Tackling Home Improvement

home improvement

New data from the Home Improvement Research Institute (HIRI) is revealing what projects DIYers across the U.S. are focusing on near the midpoint of the year. For nearly a decade, HIRI has polled roughly 3,000 homeowner each quarter to understand …

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Shedding Light on What Motivates Your Shoppers

Meet Your DIY Customers

In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home …

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Home Improvement Momentum Continues in May

diy momentum

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …

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Pro and DIY Sentiments Remain Strong Ahead of Spring Sales

diy sentiment home improvement

COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …

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3 DIY Trends Shaping the Market

DIY Trends

More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically which …

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Analyzing Pro Home Improvement Activity

pro home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …

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