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Tag Archives: HIRI

Analyzing Pro Home Improvement Activity

pro home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …

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Tracking DIY Home Improvement Activity in 2021

diy home improvement 2021

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …

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How Project Knowledge Leads to Power Tool Sales

Illustrated power tools

There are two common reasons a DIYer will come to you for a power tool: They are replacing one that is outdated or broken or they’re taking on a project that requires a new tool. According to data from the …

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HIRI Data Highlights Popular Home Improvements

homeowner diy projects

The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …

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Popular Projects for Recent Homebuyers

Popular DIY Projects

A recent study reveals what projects new homeowners are undertaking. The Home Improvement Research Institute (HIRI) partnered with market research firm Decision Analyst for the 2020 Recent Home Buyer tracking report. Their goal was to learn more about new homeowners’ …

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Market Measure 2020: The Industry’s Annual Report

Market Measure

Years from now, when our children and grandchildren are studying history, there will almost certainly be a chapter in their virtual textbooks that focuses on 2020. One might easily argue that 2020 will be remembered among the most influential years …

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Analyzing the DIY Home Improvement Marketplace

2020 home improvement sales

The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …

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Home Gardens Are Sprouting New Sales Opportunities

Home Garden

For many home improvement shoppers, stay-at-home orders amid the pandemic have offered the perfect opportunity to start or revive a home garden. With more people spending time outdoors and seeking to limit their trips to the grocery store, home gardening …

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