Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …
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How Project Knowledge Leads to Power Tool Sales
There are two common reasons a DIYer will come to you for a power tool: They are replacing one that is outdated or broken or they’re taking on a project that requires a new tool. According to data from the …
Read More »HIRI Data Highlights Popular Home Improvements
The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …
Read More »Popular Projects for Recent Homebuyers
A recent study reveals what projects new homeowners are undertaking. The Home Improvement Research Institute (HIRI) partnered with market research firm Decision Analyst for the 2020 Recent Home Buyer tracking report. Their goal was to learn more about new homeowners’ …
Read More »Market Measure 2020: The Industry’s Annual Report
Years from now, when our children and grandchildren are studying history, there will almost certainly be a chapter in their virtual textbooks that focuses on 2020. One might easily argue that 2020 will be remembered among the most influential years …
Read More »Analyzing the DIY Home Improvement Marketplace
The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …
Read More »Home Gardens Are Sprouting New Sales Opportunities
For many home improvement shoppers, stay-at-home orders amid the pandemic have offered the perfect opportunity to start or revive a home garden. With more people spending time outdoors and seeking to limit their trips to the grocery store, home gardening …
Read More »What Makes an Appliance Buyer?
According to a recent survey from the Home Improvement Research Institute (HIRI), appliance buyers have certain characteristics and preferences. Appliances can be a competitive category, but there may be an opportunity in your community as department stores close or people …
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