Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …
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DIY Landscaping Projects Take Root
The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …
Read More »Your Customers Are Shopping Online
Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …
Read More »Where the Smart Home Market Is Growing
The U.S. smart home market is growing quickly. In fact, the Home Improvement Research Institute (HIRI) projects that the market will more than triple in size from 2018 to 2022. Five years ago, safety and security devices were the biggest …
Read More »Further Growth Predicted for Home Improvement Market
Low unemployment, solid existing home sales and growth in product sales in 2018 are among the reasons the Home Improvement Research Institute (HIRI) projects continued sales increases for products in the U.S. home improvement industry. The consumer market for home …
Read More »Homeowners Make Project Plans for 2019
Click the picture to download a PDF of this story. By Kate Klein, kklein@nrha.org Fewer homeowners are planning projects to redo, improve, repair or maintain their houses early in 2019 compared to the year prior, according to fourth-quarter research from the nonprofit Home …
Read More »Emphasize the Priorities of Remodelers
Click the picture to download a PDF of this story. By Kate Klein, kklein@nrha.org Attracting or keeping pro remodelers’ business requires focusing on what matters most to them. Many of the home remodelers who participated in a contractor study from the Home Improvement …
Read More »HIRI Conference Explores Robust Home Improvement Market
At the HIRI 2018 Insights Conference, an array of speakers detailed the economic trends and consumer preferences that are shaping the home improvement industry. The annual event, presented by the Home Improvement Research Institute (HIRI), was Sept. 18-19 in Oak …
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