Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …
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Smart home technology is becoming more affordable and more popular among homeowners. From Wi-Fi enabled speakers to video doorbells and lightbulbs controlled by smartphones, smart technology brings new levels of safety and customization to DIYers. New data from the Home …
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Market research firms The Farnsworth Group and the Home Improvement Research Institute have released their final COVID-19 tracker report, highlighting the many ways in which the pandemic has affected home improvement DIYers and pros. Take a look at the latest …
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Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …
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The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …
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The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …
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Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals contractors are relying on brick-and-mortar home …
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Amid COVID-19, market research firm The Farnsworth Group and the Home Improvement Research Institute have hosted regular webinars for home improvement retailers, vendors and channel partners to explore how the pandemic was impacting DIYers and contractors. In a recent session, …
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