Tag Archives: Jake Kalnitz

In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign.  The …

True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …

Deepening its commitment to partner with its retailers so they can find success in their local markets, True Value announced the launch of a new marketing initiative and investments in order and warehouse management at the 2024 Spring Reunion.  Over …

With True Value’s recent acquisition of Shur-Line and WordLock brands, Hardware Retailing spoke with True Value’s senior vice president of merchandising, inventory and pricing Jake Kalnitz to gain insight into how the acquisition fits into True Value’s overall product and …

True Value Co., one of the world’s largest hardlines wholesalers, announced it has purchased certain assets of Nova Wildcat Shur-Line Holdings Inc., including the Shur-Line and WordLock range of products. “Acquiring Shur-Line’s products is an excellent strategic fit for True …

Celebrating its 75th anniversary this year, True Value brought together its retailers from around the world for the True Value 2023 Spring Reunion, which took place March 16-19 in Chicago at McCormick Place West. The event kicked off with retailers …

The True Value 2022 Fall Reunion brought together retailers from around the country to shop hot buys, discover new products and trends and hear from executives on where the company is heading in 2023. Reunion kicked off with a general …

True Value Company announced an expanded partnership agreement with Toro during the general session of its 2022 Fall Reunion. The partnership will provide True Value’s independently owned retailers access to the complete line of Toro’s battery-powered Flex-Force® 60V outdoor power …