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Tag Archives: local media

3 Steps for Launching a General Awareness Campaign

general awareness

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

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Get the Word Out With a Custom Press Release

press release

You and your staff work hard to plan big events that highlight your store’s products and services, but all that planning could amount to nothing at all without proper promotion. One of the easiest ways to spread the word about …

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Small Business Marketing Roundup

small business marketing

Small business marketing is crucial for independent home improvement retailers. Finding new ways to advertise your business to customers and your community is critical to help businesses excel. Throughout 2018, Hardware Retailing explored new ways small businesses could boost their …

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