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Tag Archives: marketing

Setting Up for a Successful Small Business Saturday

Small Business Saturday

Your niche category is well stocked, well merchandised and ready for customers to shop. Rather than just wait for customers to discover the department on their own, one of the best ways to get customers into the store is by …

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5 In-Store Marketing Strategies

in-store marketing

From radio advertisements to social media posts, you do all you can to market your business and brand to bring new customers in the store and keep current customers coming back. Once you have them in your store, your marketing …

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5 Template Builders to Boost Your Emails

email template builder

Whether you already send your customers regular emails or want to start engaging with customers in this way, an email template builder is an easy way to create and send a high-quality email campaign. Using an email template builder saves …

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Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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5 Challenges (and Solutions) Every Small Business Faces

small businesses challenges

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

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5 Marketing Tasks to Do Every Week

marketing tasks

It goes without saying that marketing and advertising are immensely important for your business to bring in new customers and engage with current ones. But, if you’re an independent home improvement retailer, most likely marketing is not your only or …

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5 Reasons Why Your Business Should Be Blogging

blogging

The numbers speak for themselves: We’re online and we’re online a lot. According to the Digital 2021 Report from We Are Social and Hootsuite, over 4.6 billion people use the internet and we spend an average of almost seven hours …

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Merchandising Holiday Calendar

Carnaby Street Holiday Shopping

Setting up your store for traditional holidays is a given, but you can use this calendar to inspire your customers with some unexpected celebrations. Send photos of your displays and let us know what other events you celebrate in your …

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