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Tag Archives: marketing

Understanding the Power of Video as a Marketing Tool

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

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Retailers Thrive at True Value 2020 Spring Reunion

true value 2020 spring reunion

At the True Value 2020 Spring Reunion, company leaders and independent retailers say the strategic investments True Value has made in recent years are beginning to blossom. Held Feb. 13-16 at the Ernest N. Morial Convention Center in New Orleans, …

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Do it Best Spring Market Focuses on Education, Product and Customer Experiences

do it best spring market

For the first time in many years, members and guests attended the Do it Best Spring Market in February at the Indiana Convention Center in Indianapolis. Three years ago, the co-op announced it would be transitioning both of its annual …

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Harness the Power of Email Marketing

email marketing

A new article from email marketing resource Campaign Monitor highlights the ways strategic email marketing campaigns can bring fresh results for all industries, including independent home improvement. Check out some of the key highlights from the report below and explore …

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Shur-Line, Bulldog and World and Main Unite as H2 Brands Group

h2 brands group

Home improvement product brands Shur-Line, Bulldog and World and Main have announced they will now be known under a singular identity: H2 Brands Group. The company says H2 Brands Group will provide customers with a global network of resources and …

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Lowe’s Announces New Chief Brand and Marketing Officer

Lowe's

Lowe’s has announced the appointment of Marisa F. Thalberg as executive vice president, chief brand and marketing officer, effective February 10. She most recently served as the global chief brand officer for fast-food chain Taco Bell. Thalberg has been named …

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United Hardware Buying Market Highlights Special Events

united hardware buying market

At its Spring and Summer Buying Market, held Jan. 10-12 at the Minneapolis Convention Center in Minneapolis, United Hardware helped retailers start off the new year with a diverse mix of vendors, discounted buys and a focus on the power …

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3 Steps for Launching a General Awareness Campaign

general awareness

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

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