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Tag Archives: marketing

5 Social Media Marketing Myths to Bust in 2021

social media marketing myths

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

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Schedule Your Social Media Success

social media outreach

Finding ways to kick their social media outreach up a notch has helped independent home improvement retailers across North America solidify contact with customers and make inroads with new shoppers. But scheduling your social media outreach shouldn’t be a daunting …

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Solidify Your Strategy to Reach Customers Amid COVID-19

marketing covid-19

Marketing your business strategically is more important than ever as customers quickly adopt new shopping habits and view the retail experience through a new lens of safety and security during the pandemic. The Association of National Advertisers (ANA) recently published …

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Give Your E-blasts Purpose and Precision

e-blasts

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

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Understanding the Power of Video as a Marketing Tool

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

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Retailers Thrive at True Value 2020 Spring Reunion

true value 2020 spring reunion

At the True Value 2020 Spring Reunion, company leaders and independent retailers say the strategic investments True Value has made in recent years are beginning to blossom. Held Feb. 13-16 at the Ernest N. Morial Convention Center in New Orleans, …

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Do it Best Spring Market Focuses on Education, Product and Customer Experiences

do it best spring market

For the first time in many years, members and guests attended the Do it Best Spring Market in February at the Indiana Convention Center in Indianapolis. Three years ago, the co-op announced it would be transitioning both of its annual …

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Harness the Power of Email Marketing

email marketing

A new article from email marketing resource Campaign Monitor highlights the ways strategic email marketing campaigns can bring fresh results for all industries, including independent home improvement. Check out some of the key highlights from the report below and explore …

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market

Key Retail Metrics

 

Wednesday, Mar. 17 at 2 P.M. ET