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Tag Archives: marketing

In Conversation: True Value CEO Reflects on 2019 Fall Reunion

true value ceo

During the True Value 2019 Fall Reunion, president and CEO John Hartmann took time to speak to Hardware Retailing about how the company’s new supply chain upgrades, digital marketing programs and other new initiatives will empower the retailers who choose …

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True Value Focuses on the Future at 2019 Fall Reunion

2019 fall reunion

Thousands of independent home improvement retailers gathered in Chicago Oct. 3-6 to celebrate True Value’s 2019 Fall Reunion. For retailers and True Value leadership alike, it was a chance to share success stories, explore special buying opportunities and look ahead …

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In Case You Missed It: Great Lessons From the Past Year of Hardware Retailing

independent home improvement business

Operating an independent home improvement business is no small feat. Even though your store hours may say one thing, you know that thinking of how to better your operation doesn’t stop, even when the doors are locked and the lights …

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Middleburgh PRO Hardware Helps a Town Rebuild

heather and rich

In 2018, Middleburgh PRO Hardware received its town’s Business of the Year award, an honor giving tribute to a business with an extraordinary history of supporting its community. Rich and Heather Vilegi, store owners, have never faltered in giving back …

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3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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PRO Group’s Approach to Marketing

Traditional advertising combined with the latest tools in digital media give PRO Group a comprehensive marketing program to help retailers promote their businesses. Regardless of the media used, PRO emphasizes ease of use and integration across the platforms. Print Advertisements …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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