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Tag Archives: marketing

Beloved Store Cat Returned to Granby Ace Hardware

Every morning at Granby Ace Hardware in Granby, Colorado, Morris the cat takes on pest duty, ridding the hardware store and the neighboring buildings of mice and other vermin. Morris is more than just an employee serving the customers of …

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How to Write Compelling Subject Lines and Blog Post Titles

subject lines

You can craft the most informative and well-written blog post or email, but if your subject lines or blog post titles don’t grab the reader’s attention and draw them in, your pieces will never get read. When writing subject lines …

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Increase in Mother’s Day Spending Expected This Year

Mother's Day spending

The National Retail Federation (NRF) and Prosper Insights & Analytics conducted a consumer survey that found 84 percent of Americans plan to celebrate Mother’s Day this year. Spending on Mother’s Day is expected to top $31.7 billion, up $3.6 billion …

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Why You Should Respond to Negative Reviews

negative reviews

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

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Setting Up for a Successful Small Business Saturday

Small Business Saturday

Your niche category is well stocked, well merchandised and ready for customers to shop. Rather than just wait for customers to discover the department on their own, one of the best ways to get customers into the store is by …

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5 In-Store Marketing Strategies

in-store marketing

From radio advertisements to social media posts, you do all you can to market your business and brand to bring new customers in the store and keep current customers coming back. Once you have them in your store, your marketing …

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5 Template Builders to Boost Your Emails

email template builder

Whether you already send your customers regular emails or want to start engaging with customers in this way, an email template builder is an easy way to create and send a high-quality email campaign. Using an email template builder saves …

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Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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