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Tag Archives: marketing

Middleburgh PRO Hardware Helps a Town Rebuild

heather and rich

In 2018, Middleburgh PRO Hardware received its town’s Business of the Year award, an honor giving tribute to a business with an extraordinary history of supporting its community. Rich and Heather Vilegi, store owners, have never faltered in giving back …

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3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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PRO Group’s Approach to Marketing

Traditional advertising combined with the latest tools in digital media give PRO Group a comprehensive marketing program to help retailers promote their businesses. Regardless of the media used, PRO emphasizes ease of use and integration across the platforms. Print Advertisements …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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Making the Most of Anchor Brands

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …

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3 Reasons to Develop a Digital Marketing Strategy

digital

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

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Retailers See Consumers Seeking U.S.-Made Products

Consumers choose what products to buy for a variety of reasons. Cost, convenience and personal tastes can all be factors. No matter why consumers buy certain products, market performance can show some manufacturers continue to have strong sales. For some …

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