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Tag Archives: marketing

Retailers See Consumers Seeking U.S.-Made Products

Consumers choose what products to buy for a variety of reasons. Cost, convenience and personal tastes can all be factors. No matter why consumers buy certain products, market performance can show some manufacturers continue to have strong sales. For some …

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Distribution America Members Benefit From Clear Communication

president and ceo dave christmas

Dave Christmas President and CEO Distribution America president and CEO Dave Christmas oversees a network of six distributor members who in turn serve retailers across North America with extensive inventory and unique marketing programs. Learn more about the strategic advantages …

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Do it Best Spring Market Focuses on Innovation, Experience

do it best spring market

The 2019 Do it Best Spring Market landed in Indianapolis May 17-20, and the co-op brought expanded opportunities for members to discover new products and enhance customer experiences. “It’s all about customer experience,” says Rich Lynch, Do it Best Corp. vice president …

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Do it Best Names 3 New Marketing Team Members

marketing team

Do it Best Corp. has named three leaders to new roles in its consumer marketing team to fuel sales growth for its member-owners. Effective immediately, Andrew Hufford serves as the planning and production manager; Corbin Prows is the product development …

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Bring Visibility to Your Website With SEO

SEO

By Todd Taber, ttaber@nrha.org Coming Into Focus If you have a website, but no one can find it, do you even have a website? Many business owners today know that having a web presence is a necessity. Studies show even …

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Debunking SEO Myths

seo myths

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …

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Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

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Starr Q&A: Do it Best CEO Talks Co-Op’s Core Values and Strategic Goals

dan starr

Dan Starr President and CEO Dan Starr has served as president and CEO of Do it Best since 2016. He has previously served in a variety of roles since joining the company in 2006. Starr is only the fifth CEO …

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