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Tag Archives: marketing

Using Twitter to Provide Excellent Customer Service

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used ... Read More »

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with ... Read More »

Lowe’s Tries New Social Media Marketing Videos

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household ... Read More »

Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light ... Read More »

Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Retail Hardware Association (NRHA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue of Hardware Retailing. ... Read More »

Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along ... Read More »

Do it Best Teams Up With Independent We Stand

Independent We Stand

Last week, Do it Best Corp. announced its support of all small businesses across the U.S. through its partnership with Independent We Stand, a movement of independent business owners sharing the importance of “buying local” in their communities. According to the ... Read More »

Resource: Home Sweet Home Holiday Signage

holiday marketing

The North American Retail Hardware Association (NRHA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows that ... Read More »