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Tag Archives: marketing

Promote Mother’s Day and Father’s Day Shopping

Mother's Day

On Mother’s Day and Father’s Day, children across America will be panicking. Yet again, the holidays will have snuck up on them, and they’ll be in a pinch to find the perfect last-minute gifts. Use the North American Retail Hardware …

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House-Hasson Names New VPs of Retail Development, Marketing

house-hasson operations VP

House-Hasson Hardware, America’s largest independent regional hardware distributor, has named John Sullivan as vice president of retail development and Taylor Hasson as the company’s vice president of marketing. “House-Hasson has been in business for 111 years because our people care …

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Focus On These 2 Social Media Tactics

social media tactics

While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media …

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Marketing: Where to Get Started

Marketing

If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive …

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House-Hasson Launches New Advertising Program

house-hasson

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in …

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Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial …

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Website and Social Media, Crucial Tools for Business

website

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available …

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