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Tag Archives: marketing

Retailers Draw Crowds on Small Business Saturday

Small Business Saturday

Independent retailers across the country had many things to be thankful for at the close of Thanksgiving weekend. This year, an estimated 112 million consumers reported shopping from small businesses on Small Business Saturday. These numbers are a 13 percent increase from 2015, according …

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New Resource: Shop-Local Halloween Signage

Halloween

Your business’ local economic impact is significant, so remind your customers whenever you can that shopping at your store matters to your community. The North American Retail Hardware Association (NRHA) and Independent We Stand, two organizations that exist to support …

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Facebook Ads Designed to Help Grow In-Store Sales

Facebook Ads

Facebook has a new advertising option for brick-and-mortar retailers—dynamic ads for retail. Advertising on the social media site hasn’t been tied to changing in-store inventory data in the past, but the new “dynamic ads for retail will only showcase products …

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Using Twitter to Provide Excellent Customer Service

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used …

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Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with …

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Lowe’s Tries New Social Media Marketing Videos

lowe's 2020 sales

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household …

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Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light …

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Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Hardware and Paint Association (NHPA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue …

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