Click the picture to download a PDF of this story. Grab your smartphone, open the Facebook app and start scrolling. Within a few seconds, you’ll see multiple advertisements from companies you likely have some connection with. Maybe you visited their …
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Click the picture to download a PDF of this story. Your retail operation may stock the supplies that traveling vacationers need, but have you thought about marketing specific products to recreational vehicle owners? If your business is located near one …
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Have you ever heard of CrossFit®? With more than 7,000 gyms in the U.S. and 13,000 worldwide, you probably know at least one person who participates in this group-focused fitness method, which has attracted a massive following of loyal members …
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You may already have a social media presence, but are you and your operation using Facebook advertising to its full potential to draw customers, promote sales and boost revenue? An article in the September issue of Hardware Retailing addresses why …
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As consumers turn to technology for home improvement tips, there are opportunities for retailers to offer advice before a customer even walks into their business. One easy way is through maintaining a blog. Blogging is a great tool to use to create a stronger web presence …
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Click the picture to download a PDF of this story. When Gerrod Brasseux decided to own and operate a hardware store, he knew he wanted to offer a well-developed grilling category. As a former educator, Brasseux naturally took to teaching …
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Small business marketing can help you develop and support the brand of your operation. Forbes recently published a list of five quick tips to manage small business marketing, and these pointers can be applied to any independent home improvement operation. Here is …
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One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform …
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