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Tag Archives: marketing

Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along …

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Do it Best Teams Up With Independent We Stand

Independent We Stand

Last week, Do it Best Corp. announced its support of all small businesses across the U.S. through its partnership with Independent We Stand, a movement of independent business owners sharing the importance of “buying local” in their communities. According to the …

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Resource: Home Sweet Home Holiday Signage

holiday marketing

The North American Hardware and Paint Association (NHPA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows …

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Nominations Open for Independent Small Business Award

Independent We Stand is accepting nominations for the organization’s annual Independent Small Business Award, which recognizes outstanding small independent businesses. To get your community home improvement store in the running for the Independent Small Business Award, fill out an application at …

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Retailers Benefit From Shop Local Campaigns

Consumers are paying attention to retailers’ stories and backgrounds. Before making purchasing decisions they are asking questions such as, “Is this store locally owned?” and, “Does it put money into corporate pockets or my community?” In a recent poll, Hardware Retailing …

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Share Your Local Identity

share you local identity

The shop-local movement is sweeping neighborhoods and Main Streets across America. Many consumers are starting to understand the benefits small businesses provide their hometowns, and they are shopping at local stores for that reason. Therefore, it is important to share …

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Radio Show Offers Mix of Information and Entertainment

When Gary and Don Lofholm aren’t in their store, Lofholm’s Do it Best Building Center in Norway, Michigan, they can be found in a place many may not expect to find a hardware retailer: at the local radio station. They’re …

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Tips for Using a Customer Loyalty Program Well

You may have hundreds of customers enrolled in your store’s loyalty program, and those shoppers might religiously use their rewards cards at your business. But are you maximizing the ways a customer loyalty program can benefit your operation? Loyalty programs reinforce your store’s relationship …

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