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Tag Archives: marketing

Snapchat Resources: Using the App for Business

snapchat resources

Snapchat isn’t just for teenagers anymore. The photo- and video-sharing app was released in September 2011. Since then, the social media platform has continued to grow in popularity among millennials. In the March issue of Hardware Retailing, we introduced the basics …

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Super Bowl Ad Causes 84 Lumber Website Crash

84 lumber

American football fans had a lot to talk about after Sunday night’s game—the first overtime in Super Bowl history, the Patriot’s unexpected comeback and 84 Lumber’s commercial. According to Time, the building materials company’s ad “tells the story of a Hispanic …

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How Home Depot Analyzes and Uses Customer Data

Home Depot ceo

The Home Depot collects data from digital resources, such as its website, promotional emails and social media, and uses that information to drive traffic to stores and better target its advertising and marketing efforts. A Home Depot executive discussed those methods Jan. 16 at …

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Downloadable Social Media Holiday Graphics

holidays

Social media is a great tool for engaging your customers. To make this easier, the North American Hardware and Paint Association (NHPA) has created holiday graphics that you can post on your business social media pages for 13 major U.S. …

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Retailers Draw Crowds on Small Business Saturday

Small Business Saturday

Independent retailers across the country had many things to be thankful for at the close of Thanksgiving weekend. This year, an estimated 112 million consumers reported shopping from small businesses on Small Business Saturday. These numbers are a 13 percent increase from 2015, according …

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New Resource: Shop-Local Halloween Signage

Halloween

Your business’ local economic impact is significant, so remind your customers whenever you can that shopping at your store matters to your community. The North American Retail Hardware Association (NRHA) and Independent We Stand, two organizations that exist to support …

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Facebook Ads Designed to Help Grow In-Store Sales

Facebook Ads

Facebook has a new advertising option for brick-and-mortar retailers—dynamic ads for retail. Advertising on the social media site hasn’t been tied to changing in-store inventory data in the past, but the new “dynamic ads for retail will only showcase products …

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Using Twitter to Provide Excellent Customer Service

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used …

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