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Tag Archives: marketing

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with …

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Lowe’s Tries New Social Media Marketing Videos

lowe's 2020 sales

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household …

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Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light …

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Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Hardware and Paint Association (NHPA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue …

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Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along …

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Do it Best Teams Up With Independent We Stand

Independent We Stand

Last week, Do it Best Corp. announced its support of all small businesses across the U.S. through its partnership with Independent We Stand, a movement of independent business owners sharing the importance of “buying local” in their communities. According to the …

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Resource: Home Sweet Home Holiday Signage

holiday marketing

The North American Hardware and Paint Association (NHPA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows …

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Nominations Open for Independent Small Business Award

Independent We Stand is accepting nominations for the organization’s annual Independent Small Business Award, which recognizes outstanding small independent businesses. To get your community home improvement store in the running for the Independent Small Business Award, fill out an application at …

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