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Tag Archives: marketing

10 Retailing Lessons from Starbucks

A look at Starbucks’ business offers lessons on retailing, such as how to effectively run a company, treat customers and manage employees. The coffee shop powerhouse is present in over 65 countries, operates more than 21,000 stores and experienced 11 percent sales growth …

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Have You Mastered These Business Principles? Take This Quiz

The “Retailing 101: An Overview” story in the February 2015 issue of Hardware Retailing discussed what retailers need to know about the marketing, finance, operations and human resources aspects of their business. To read the full story, click here. Once …

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Retailing 101: An Overview

To download a PDF of this story, click here, and visit hardwareretailing.com/retailing-101 to take a quiz and determine how much you know about marketing, operations, finances and human resources. What Does Your Report Card Look Like? By Liz Lichtenberger, llichtenberger@nrha.org and Kate Klein, kklein@nrha.org When was the last time …

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Use Snapchat to Compete With Web Retailers

Here’s a suggestion for getting shoppers who check out products in your store to buy from you instead of online: use Snapchat. “A consumer walks into a store, falls in love with a product, whips out her phone, finds a lower price online, and …

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Ace Hardware Sponsors Pro Golfer Hunter Mahan

One co-op will be hitting the links on the PGA Tour this season. Ace Hardware Corp. announced a multi-year sponsorship with PGA Tour star Hunter Mahan. The sponsorship marks the first time the company has sponsored an active professional athlete and secures Ace as …

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Free Webinar: Mobile Best Practices for Hardware Stores

Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences. The webinar topics include: Why do I need to include mobile in my advertising? How do I get my customers to opt in to …

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Tips to Improve Your Online Customer Service

Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …

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Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

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