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Tag Archives: marketing

Use Social Media to Add Your Voice to the Small Business Rising Movement

Small Business Rising Social Media Posts

Are you ready to add your voice to the Small Business Rising movement? Use your social media channels to amplify the message. Small Business Rising, a new coalition of independent businesses, launched in April urging policymakers to reign in monopolies …

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Explore Resources to Improve Your Key Retail Metrics

key retail metrics

In the April edition of Hardware Retailing, explore how keeping a sharp focus on the key retail metrics that define your business can help you streamline your operation. Now, get more resources to help you identify and improve your business’s …

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Marketing in a Post-Pandemic World

marketing post-pandemic

Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …

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5 Social Media Marketing Myths to Bust in 2021

social media marketing myths

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

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Schedule Your Social Media Success

social media outreach

Finding ways to kick their social media outreach up a notch has helped independent home improvement retailers across North America solidify contact with customers and make inroads with new shoppers. But scheduling your social media outreach shouldn’t be a daunting …

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Solidify Your Strategy to Reach Customers Amid COVID-19

marketing covid-19

Marketing your business strategically is more important than ever as customers quickly adopt new shopping habits and view the retail experience through a new lens of safety and security during the pandemic. The Association of National Advertisers (ANA) recently published …

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Give Your E-blasts Purpose and Precision

e-blasts

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

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Understanding the Power of Video as a Marketing Tool

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

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