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Tag Archives: marketing

Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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5 Challenges (and Solutions) Every Small Business Faces

small businesses challenges

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

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5 Marketing Tasks to Do Every Week

marketing tasks

It goes without saying that marketing and advertising are immensely important for your business to bring in new customers and engage with current ones. But, if you’re an independent home improvement retailer, most likely marketing is not your only or …

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5 Reasons Why Your Business Should Be Blogging

blogging

The numbers speak for themselves: We’re online and we’re online a lot. According to the Digital 2021 Report from We Are Social and Hootsuite, over 4.6 billion people use the internet and we spend an average of almost seven hours …

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Merchandising Holiday Calendar

Carnaby Street Holiday Shopping

Setting up your store for traditional holidays is a given, but you can use this calendar to inspire your customers with some unexpected celebrations. Send photos of your displays and let us know what other events you celebrate in your …

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Ways to Reach Your Pet-Loving Customers

pet-loving customers

In the June 2021 issue of Hardware Retailing, retailers learned best practices for adding pet products to their stores. To complement that content, we’ve put together several online stories with tips on welcoming pets into your stores, offering pet-related services …

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3 Reasons to Welcome Pets Into Your Store

Pets in store

Going beyond stocking its shelves with pet products, Strosniders Hardware has welcomed furry friends into its stores. Strosniders, which has three locations in Maryland, has allowed customers to bring pets into its locations for about 15 years, a policy that …

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Use Social Media to Add Your Voice to the Small Business Rising Movement

Small Business Rising Social Media Posts

Are you ready to add your voice to the Small Business Rising movement? Use your social media channels to amplify the message. Small Business Rising, a new coalition of independent businesses, launched in April urging policymakers to reign in monopolies …

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