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Tag Archives: marketing

Retailer Gives Gifts Out Using Social Media

At Turkstra Lumber, a business with 11 locations around Ontario, Canada, the familiar telethon got a makeover. Last October, Mitch MacLellan, social media and marketing director, and Jamie Crickmore, manager of the company’s trim and door division, sat down in ... Read More »

Retailer Trio Tops the Radio Charts

Not every retailer gets an audience of a few million consumers at once. But that’s just a regular Saturday morning for Andy Amrhein, owner of Evey True Value Hardware in Bethel Park, Pennsylvania. For more than 25 years, every Saturday ... Read More »

Whitmore Ace Gets Creative With Power Aisle Merchandising

When Whitmore Ace Hardware got a surplus buy on boxes of disposable rags, director of marketing Laurie Becker saw an opportunity to get creative with merchandising. Instead of just stacking the boxes on a regular pallet display, she challenged managers ... Read More »

How I Did It: Driving Sales in a Small Space

Click the picture to download a PDF of this story. By Chad Husted, chusted@nrha.org Driving Sales in a Small Space Big or small, retail businesses can be compared by one metric: sales per square foot. At Kendall’s Ace Hardware in St. Paul, ... Read More »

5 Strategies to Improve Your Email Marketing

email marketing

Building an email list is no small feat, and once you have customers on your list, you want to keep them interested in what you have to say and what you have to sell. Review the following tips to be ... Read More »

Burger Battle Draws Hungry Crowd to Minnesota Business

Charred beef. A cold beer. Sunshine on your back. What could be better than that? Adding a little competition to heat everything up. The competitive fire is alive and well in Walker, Minnesota, where the Burger Battle is hosted by ... Read More »

Practical Store Services Retailers Should Consider

There’s a reason offering strong customer service is a common mantra for independent home improvement retailers: It’s an extremely important component of a retailer’s business when competing with big boxes and e-commerce competitors. But store services can play just as ... Read More »

Lowe’s Becomes Official Home Improvement NFL Retail Sponsor

NFL Retail Sponsor

Lowe’s has finalized a deal to become the official home improvement retail sponsor of the National Football League (NFL), it announced in a press release. The contract runs for an unspecified number of years, and gives the big-box retailer the ... Read More »