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Tag Archives: marketing

International Housewares Association Launches New Consumer-Facing Website

Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle …

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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

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Content Marketing Builds Credibility and Customer Base

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …

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The Home Depot Trial Twitter’s ‘Buy now’ Button

Social media outlet Twitter is testing a “buy now” button on tweets, allowing users to shop for products without leaving Twitter. According to Marketing magazine, Burberry and Home Depot are the only two retail brands testing the service, while other …

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Email Marketing — An Affordable Advertising Opportunity

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …

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Become a Visual Marketer

Customers have high expectations of what a shopping experience should encompass. While price is very important to customers, it is not the only deciding factor for whether or not a customer will buy from your store. In order to stand …

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NAR® Announces Major National Advertising Campaign

WASHINGTON – As a new generation of home buyers enters into recovering real estate markets across the country, the National Association of Realtors® announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a …

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