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Tag Archives: marketing

Home Depot Issues Apology for ‘Stupid, Offensive’ Tweet

Home Depot has fired an outside agency that created what it called a “stupid and offensive” ESPN College GameDay photo tweet that featured two African-Americans and an individual dressed as a monkey, with two beating drums, according to the Atlanta …

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The Vendor Center™ Inc. Announces New Website Launch

The Vendor Center™ President, Darrell Wabschall, announced the launch of a new website, www.TheVendorCenterOnline.com, a secure business-to-business website that allows hardware retailers to access a wide range of vendor information including pricing, catalogs, educational and demonstration videos and order products …

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All Dressed Up

Jamie Luttrell, co-owner of True Value Hardware in Hebron, Neb., regularly paints designs on the store’s windows. She often features seasonal artwork, such as snowmen at Christmastime; just recently she finished a True Value mural on the side of the …

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‘Tis the Season to Shop at Woodstock Hardware

The staff at Woodstock Hardware doesn’t want its customers to forget about the store during the holidays. And what better way to help them remember than by offering a holiday catalog full of store products that would be perfect in …

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Selling Cold-Weather Essentials

Staying warm and being prepared for winter weather are top-of-mind for your customers as the season approaches. Encourage your customers to buy the basics early by promoting them near the front of the store with snow removal-themed endcaps stocked with …

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Home Hardware Announces Recipient of Paul Straus Public Relations Award

Ian and Tara McNaughton, the dealer-owners of Gravenhurst Home Hardware, were awarded the 12th annual Paul Straus Public Relations Award during Home Hardware’s fall Shareholders’ Meeting in St. Jacobs, Ontario last week. Gravenhurst Home Hardware was recognized for its dedication …

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Create an Effective Loyalty Program

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer …

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Blish-Mize Unveils New Advertising Program at Fall Market 2013

Blish Fall Market 2013 - feature

Last week at its biannual buying market, Atchison-Kan.-based distributor Blish-Mize rolled out enhancements to its advertising program and communicated the importance of maintaining visibility with consumers across media platforms. The distributor’s new program allows retailers to publish their circulars on …

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