Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a …
Read More »Tag Archives: marketing
Customer Experience Key to Brick-and-Mortar Businesses
Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …
Read More »Get Customers to Love Your Brand, Not Just the Discount
Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …
Read More »International Housewares Association Launches New Consumer-Facing Website
Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle …
Read More »Benefits and Challenges of Social Media
Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …
Read More »Social Media During the Holiday Season
A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …
Read More »Content Marketing Builds Credibility and Customer Base
You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …
Read More »The Home Depot Trial Twitter’s ‘Buy now’ Button
Social media outlet Twitter is testing a “buy now” button on tweets, allowing users to shop for products without leaving Twitter. According to Marketing magazine, Burberry and Home Depot are the only two retail brands testing the service, while other …
Read More »