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Tag Archives: marketing

Seven Ways to Make Your Special Event a Success

Seven Ways to Make Your Special Event a Success - Feature

Sunny days mean people want to get out and about and spend some extra time outdoors. Offer events that will get people to your business. Here are some tips to help you plan your special event: Define your goals for …

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Store of the Future: Technologies Changing Retail

This presentation outlines how technology is affecting retailing and what new tools are available for retailers today. Topics include displays and signage, employee training, marketing and operations. View the presentation

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Make New Neighbors Your Newest Customers

Want to welcome new neighbors to your community, and at the same time build loyal relationships? Consider offering a move-in packet or folder with in-store discounts and community information. Remember, new homeowners are likely to spend a significant amount of …

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I Have a Website, What Now?

I have a website now what - feature

As a website consultant focused on serving independent home improvement retailers, I truly enjoy working with retailers like yourself and have learned so much over the past few years about how you build your businesses. What’s most impressive to me …

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A Retailer’s Guide to Social Media

This presentation outlines how businesses are using social media today and how independent home improvement retailers can implement social media policies and best practices in their operations to make it an effective promotional and customer engagement tool. It also provides …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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