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Tag Archives: marketing

Make New Neighbors Your Newest Customers

Want to welcome new neighbors to your community, and at the same time build loyal relationships? Consider offering a move-in packet or folder with in-store discounts and community information. Remember, new homeowners are likely to spend a significant amount of …

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I Have a Website, What Now?

I have a website now what - feature

As a website consultant focused on serving independent home improvement retailers, I truly enjoy working with retailers like yourself and have learned so much over the past few years about how you build your businesses. What’s most impressive to me …

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A Retailer’s Guide to Social Media

This presentation outlines how businesses are using social media today and how independent home improvement retailers can implement social media policies and best practices in their operations to make it an effective promotional and customer engagement tool. It also provides …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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